#4 Don't Avoid Risk. Manage It

Investing in the capital markets is never without risk and we never ignore this fact. At Mawer Investment Management Ltd., though we are known commonly as investment managers, we also view ourselves as risk managers.

We consistently strive to maximize risk-adjusted returns for our clients. We accomplish this by embracing and managing risk rather than avoiding or ignoring it. We actively seek to exploit market inefficiencies by consistently adhering to our philosophy, approach and process in the management of investment assets. Our long-term track record has proven that we provide our clients better than market rates of return at lower levels of risk over the course of economic cycles.

Our investment approach minimizes unnecessary risk on a number of fronts. We create portfolios by focussing upon high quality, wealth-generating companies and conducting intensive fundamental analysis in order to fully understand the nature of their business. These key steps eliminate our investing in speculative, unknown and unproven entities.

Also, we pay close attention to valuation levels and only invest in companies when we can acquire them at attractive prices. Finally, risk is further minimized by broadly diversifying across a number of individual holdings and industry sectors.

At Mawer, we manage for high risk-adjusted returns.

If you would like to learn more about how we manage money, please contact our office toll-free at (888) 549-6248, and ask to speak to a Portfolio Manager, or email us for an information package.