Allison Webb, MBA
Chief Marketing Officer
Allison Webb is Chief Marketing Officer at Mawer Investment Management Ltd., which she joined in 2013. As CMO, she is responsible for Mawer’s marketing strategy and execution. She also is a member of the management committee, which drives the development and execution of the firm’s strategic plans.
Ms. Webb has over 20 years of marketing experience and has led client engagements with companies such as AT&T, HP, Safeway and Shell. Her previous experience includes senior roles with LoyaltyOne, Critical Mass, and MacLaren McCann.
Ms. Webb has a BA in Communications, an MBA from the University of Calgary. She is a past Director of the Famous 5 Foundation and the Churchill Park Family Care Society.