INST Teams 0000s 0002 Allison Webb

Allison Webb, MBA

Director, Chief Marketing Officer

Allison Webb is a Director and Chief Marketing Officer at Mawer Investment Management Ltd., which she joined in 2013. As CMO, she is responsible for Mawer’s marketing strategy and execution. She also is a member of the management committee, which drives the development and execution of the firm’s strategic plans as well as a co-chair of Mawer’s Council for Diversity and Inclusion.

Ms. Webb has over 20 years of marketing experience and has led client engagements with companies such as AT&T, HP, Safeway and Shell. Her previous experience includes senior roles with LoyaltyOne, Critical Mass, and MacLaren McCann.

Ms. Webb has a BA in Communications and MBA from the University of Calgary. She is a past Director of the Famous 5 Foundation and the Churchill Park Family Care Society.